Submarine Trailer

Analysis of Submarine Trailer (2010)
What are they selling?
Submarine (2010)
   From analysing the trailer alone, we can see that the director, producer(s) and film as a whole, are trying to "sell" many factors to the specific target audience.
   Firstly, from the still below, the trailer starts with a type write style font being typed onto the backdrop of a beach at night. The sentence "Ben Stiller and The Weinstein Company" automatically sells the film, in the sense of reputation that Ben Stiller has, and also, what other films The Weinstein Company have been involved with (Lawless, Silver Lining, My Week with Marilyn .
   We are also  presented with "the story of Oliver Tate". The word "story" suggests it will be a fun, quirky journey through this protagonists life, and the intimacy of this is emphasised by the voice over throughout the trailer. This sells the story and character, as we can immediately respond and connect to his voice, as it is the actual character, and not a separate voice over.
   Once introduced to "Oliver Tate" and the other characters, we are also then aware of the actors and actresses in the film. However, the young protagonist (Craig Roberts) is somewhat of a "new face" on the film scene, as well as the leading women Yasmin Paige. However, both have starred in well known television and children T.V (Tracy Beaker and The Sarah Jane Adventures) shows, meaning that the teenage target audience may possibly remember them from their childhood, and become interested to see how they perform now. The teenage target audience are also "sold" on the fact that Submarine is a "Richard Ayoade Film" (directed and written); Richard playing Maurice Moss in the hit comedy "The IT Crowd". From Richard himself directing the film, the audience immediately get an idea of the genre of film, possibly from his past acting parts.
   From the opening shot, to the last, the audience see and are therefore "sold" on the romantic, fun locations. This is shown for example, by the beach scenes; associated with freedom and romance, or, with reference to the still number 4, the fair ground scene. This particular scene portrays a lot of fun, and by the audience witnessing the characters having fun, we are assured that we will have fun too (watching it).
   By linking the quirky, dated look (the film is set in 1986), Mise en scene and the genre of teenage love (with a touch of comedy), an older audience may be sold on the nostalgia of the film. This is because they in particular could relate to the era but also, like the younger, teenage target audience, we can relate to the genre of love and relationships, and how we make mistakes and embarrassing decisions while trying to find "the one", while also trying to find our identity as a growing teenager. These are situations we can all relate to. The comedic factor is particularly shown through the still of Oliver Tate (2.) lying on the bed in a humorous pose. The trailer is therefore expressing that there are more humorous parts within the film, in which we will laugh throughout.
   Finally,music/ the soundtrack (still 3) is a very important part of a film as it contributes to the emotions of the audience. The soundtrack for Submarine was all by Alex Turner. Alex Turner is best known as the vocalist and lead guitarist in The Arctic Monkeys, therefore by "selling" his particular music, Alex's musical target audience will be attracted to the film for this reason alone.